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July 25, 2008, Newsletter Issue #125: Use One Ad For Impact, Or Several Ads In A Collage
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Tip of the Week
Depending on your needs and budget, companies such as Portland, Oregon-based Water Closet Media specialize in indoor advertising and will design framed ads to suit any demographic group. Research has shown that restroom advertising makes an impact on the coveted 21-35-year-old demographic in particular.
As an example, Water Closet Media sells indoor advertising for public restrooms at 3-, 6-, and 12-month rates of $300, $250, and $225 per month per ad, respectively, for a 17-inch by 22-inch full-color poster. Most ad companies can do collages of several smaller ads as well.
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