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Compared with other advertising venues, restroom advertising is a bargain. Advertising value is compared using a measure called CPM (cost per thousand) that represents the cost of a thousand so-called "impressions" that the ad makes on the public. The measure is based on how many thousands of people view and remember the ad relative to the cost of the ad placement.
Prime time television (8-11 p.m.) has a CPM of $23-$44, and a quarter-page ad in a weekly newspaper has a CPM of $1-$7, compared with an average of $1.13 for restroom advertising, according to one study by Audits & Surveys worldwide.
|Jennifer Mathes, Ph.D.|