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Restroom advertising can go beyond gender-specific ads. Depending on the restroom venue, ads can be targeted to specific groups such as sports fans, ethnic groups, or frequenters of jazz clubs, to name a few. For instance, data from an Audits & Surveys study found that 35% of customers who used restrooms in a particular nightclub were aged 18-24 years, 67% accessed the Internet at home or work, and 26% visited bars or nightclubs twice a week. These data allow businesses to target ads to their customers.
|Jennifer Mathes, Ph.D.|