Listen to 300+ podcasts by best-selling authors, published Wednesday, 4pm EST!

Bathroom Advertising Costs Less Than Print Or TV

Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Public Restroom Advertising and other Public Restrooms topics.

How does the cost of bathroom advertising compare to other ads?

Bathroom Advertising Costs Less Than Print Or TV

Compared with other advertising venues, restroom advertising is a bargain. Advertising value is compared using a measure called CPM (cost per thousand) that represents the cost of a thousand so-called "impressions" that the ad makes on the public. The measure is based on how many thousands of people view and remember the ad relative to the cost of the ad placement.

Prime time television (8-11 p.m.) has a CPM of $23-$44, and a quarter-page ad in a weekly newspaper has a CPM of $1-$7, compared with an average of $1.13 for restroom advertising, according to one study by Audits & Surveys worldwide.

   

Comments

Nobody has commented on this tip yet. Be the first.



Name:


URL: (optional)


Comment:


Not finding the advice and tips you need on this Public Restrooms Tip Site? Request a Tip Now!


Guru Spotlight
Tammi Reynolds