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Use of restroom advertising means that businesses can target specifically men or women by placing different ads in men's and women's bathrooms. For example, an acne medication from Proctor & Gamble was placed in restrooms in the New York Subway system several years ago; the ad lettering was printed backwards so women could read it while looking in the public restroom mirrors. In addition, ads designed for either gender can be placed in unisex or family restrooms.