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Data from interviews conducted in 14 locations in New York City, Boston, Chicago, and Philadelphia showed that 75% of interviewees said they thought restroom advertising was "a good idea." Only 2% said they thought restroom advertising was a "very poor" idea, and 43% said it was a "very good." Additional data from the same study revealed that 24% of those interviewed reported a more positive response toward a brand after seeing it advertised in a public restroom, compared with just 5% who reported a negative response to a brand. The remainder of the interviewees said that they were not affected either positively or negatively about the brand after viewing the restroom advertising.