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Flat screen technology provides a new form of indoor advertising that can be used in public restrooms. Flat screens are becoming popular in large venues, such as stadiums and upscale shopping areas, where money is no object. Data from the advertising company Media Life indicate that New York's John F. Kennedy Airport has at least 50 flat screens in men's and women's restrooms that run still frames of individual ads in 30-second loops. Each ad shows for three seconds, two times per loop. In some high-tech venues, ads are beamed to flat screen TVs in restrooms.
|Jennifer Mathes, Ph.D.|