June 15, 2007, Newsletter Issue #68: People Remember Bathroom Advertising
Tip of the Week
Choose bathroom advertising for a uniquely captive audience. Research shows that most people spend several minutes in public restrooms, on average, and that they are receptive to reading, and therefore advertising, during this time. And, they remember what they read. A study by Audits & Surveys Worldwide showed that 76% of public restroom users interviewed said that they remembered at least one ad from a restroom.
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