August 8, 2008, Newsletter Issue #127: Even Small Restroom Ads Can Make A Big Impression

Tip of the Week

In bathroom advertising, size doesn’t always matter, and the ad doesn’t have to involve a continuous loop or a plasma screen to make an impression. A simple, framed ad on the inside of a bathroom stall door or above a urinal gets at least a minute of viewing, according to several studies. The stall door ads are a good choice for venues with shorter waiting times, such as small businesses, while large wall posters are well-suited to airports or movie theatres where people are more likely to be standing in line near the entrance or exit. Try one type of bathroom advertising and change it in a few months; the ease and flexibility of trying different types of ads periodically is another advantage to bathroom advertising.

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